Google DV360 · Google Marketing Platform
Display & Video 360, paid per conversion.
Enterprise programmatic across premium exchanges, YouTube, connected TV and audio — with one frequency standard, one brand-safety standard and one conversion definition, run through Google Marketing Platform and paid only on verified results.
What we run
Google DV360 campaigns we build and fund.
- 01
Display prospecting
Custom intent, affinity and first-party audiences across Google-certified exchanges and private marketplaces, optimised to the agreed conversion.
- 02
YouTube via DV360
Auction and reservation YouTube buys with unified frequency alongside display, so reach is incremental rather than repeated.
- 03
Connected TV & audio
CTV and streaming-audio inventory measured through Floodlight and lift studies, for brands that need reach beyond search at scale.
- 04
Dynamic retargeting
Feed-driven creative for cart and product-view audiences with strict suppression of converted users.
The mechanics
How DV360 becomes pay-per-conversion
The platform does not change the model. These are the four things we put in place so that every Google DV360 conversion we invoice is real, verified and incremental.
See the full process- 01
Floodlight and GA4 linked
Conversion tracking is unified across Google Ads, DV360 and GA4 so the same conversion is never counted twice, and the invoice reflects one source of truth.
- 02
Incrementality testing
Conversion-lift and geo experiments tell us — and you — how many conversions programmatic actually added. We size budgets on that, not on last-click.
- 03
Brand safety and quality
Pre-bid verification, exclusion lists and viewability thresholds are standard. Premium inventory through private deals where it pays.
- 04
Cross-channel frequency
Display, YouTube and CTV share one frequency cap, so you never pay for the tenth impression on the same person.
Best for
Where Google DV360 pays on a per-conversion basis
- Global marketplaces and brands that need reach well beyond search
- Advertisers already running YouTube at scale who want unified frequency and reporting
- Categories where consideration is long and upper-funnel demand creation pays
- Brands with first-party audiences to activate across premium inventory
Results
Brands we run Google DV360 for, paid per result.
AliExpress
Global marketplace · Europe · Americas
Multi-market order growth for a global marketplace on a pure commission model.
- 45k+
- Validated orders per month
- 12
- Markets running
DHgate
Cross-border B2B marketplace · Global
Cross-border marketplace orders at scale, on commission only.
- 300k+
- Validated orders
- −22%
- Cost per order vs. target
Capital One Shopping
Fintech · Browser extension · United States
Scaling verified browser-extension installs on a strict cost-per-install.
- 120k+
- Retained installs delivered
- −18%
- Below target CPI
How can programmatic be pay-per-conversion?
By measuring it honestly. We run lift tests and geo experiments to size the incremental conversions DV360 produces, agree how they are attributed, and invoice only those. If the channel does not add conversions for your category, we will say so.
DV360 or Google Ads display?
Google Ads display is fine for retargeting. DV360 adds premium exchanges, private deals, CTV and audio, enterprise brand safety and cross-channel frequency control — the tools that make large-scale prospecting efficient.
Do you have a DV360 seat?
Yes. Campaigns run through LeadPlay’s Google Marketing Platform access, invoiced to us, so you never need to license a seat or prepay media.
See whether Google DV360 pays per conversion for you.
A 30-minute fit check. We look at your margins, tracking and growth targets and tell you honestly whether our model fits.
No fees · No prepaid budgets · No lock-in