We built the agency we would want to hire.

Every agency says it is results-driven. Almost every agency is paid on a retainer or a percentage of media spend, which means its revenue goes up when your budget goes up, whether or not the budget converts.

We wanted to remove that conflict completely. So LeadPlay runs campaigns on its own partner accounts with Google, Microsoft and Amazon, pays the platforms for the media each month, and invoices clients for one thing only: verified conversions at a price agreed in advance.

It is a harder way to run an agency. It means saying no to brands whose economics do not work, auditing tracking before we spend a cent, and carrying the media on our own balance sheet. It is also the reason global marketplaces and category leaders have trusted us with their growth for years.