Amazon DSP · Amazon Ads Partner
Amazon DSP, paid per sale.
Programmatic display, online video and streaming TV using Amazon’s first-party shopping signals — on Amazon, Twitch, Fire TV and Prime Video, and across the open web — run by an Amazon Ads Partner and paid only on verified sales.
What we run
Amazon DSP campaigns we build and fund.
- 01
Prospecting
In-market, lifestyle and lookalike audiences built from real shopping behaviour, reaching buyers who are actively researching your category.
- 02
Retargeting
Viewed, carted and competitor-browsed audiences at ASIN level, with purchase suppression so you never pay to re-reach someone who already bought.
- 03
Streaming TV & video
Fire TV, Prime Video, Twitch and online video placements measured on sales and new-to-brand rate, not just completed views.
- 04
Off-Amazon & DTC
Use Amazon audiences to drive traffic to your own store or to Amazon, with Amazon Attribution and Marketing Cloud measurement either way.
The mechanics
How Amazon DSP becomes pay-per-sale
The platform does not change the model. These are the four things we put in place so that every Amazon DSP conversion we invoice is real, verified and incremental.
See the full process- 01
Measurement first
Amazon Marketing Cloud, Amazon Attribution and your own order data are wired up before launch, so attributed sales, new-to-brand sales and halo effects are all visible.
- 02
Audience discipline
Frequency caps, purchase suppression and ASIN-level exclusions keep spend focused on shoppers who have not yet bought — the only ones we can fairly invoice.
- 03
Full-funnel pacing
Prospecting, consideration and retargeting budgets are rebalanced weekly against the agreed price per sale, including seasonal and launch windows.
- 04
Reconciliation against orders
Attributed sales are reconciled against your Seller or Vendor Central reports and your DTC orders every month, before invoicing.
Best for
Where Amazon DSP pays on a per-conversion basis
- Brands selling on Amazon (1P or 3P) with consistent monthly unit volume
- High-consideration categories — electronics, home, outdoor — with long research cycles
- DTC brands that want Amazon’s audiences without being limited to Amazon inventory
- Launches and seasonal peaks that need reach beyond Sponsored Ads
Results
Brands we run Amazon DSP for, paid per result.
How is Amazon DSP different from Sponsored Products?
Sponsored Ads are search placements on Amazon. DSP is programmatic buying of display, video and streaming TV on and off Amazon, using Amazon’s shopping data for targeting. It reaches shoppers before they search and brings them back after they browse.
Is there a minimum spend?
Amazon sets minimums for managed-service DSP, but because campaigns run through LeadPlay’s partner seat and we fund the media, there is no minimum for you. You only ever pay the agreed price per sale.
Can DSP drive sales to our own website?
Yes. Amazon audiences can be used to drive traffic to your DTC store, measured with Amazon Attribution and your own analytics, and invoiced on the same per-sale basis.
See whether Amazon DSP pays per conversion for you.
A 30-minute fit check. We look at your margins, tracking and growth targets and tell you honestly whether our model fits.
No fees · No prepaid budgets · No lock-in