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BLUETTI · Consumer electronics · Energy

High-ticket portable power sales across search and Amazon DSP, paid per sale.

BLUETTI sells premium portable power stations with long consideration cycles. LeadPlay runs search and Amazon DSP on a pay-per-sale basis, capturing demand on the brand’s store and on Amazon.

Markets
United States · Europe
Platforms
Google Ads, Amazon DSP, Microsoft Ads
Commercial model
Pay per sale
Timeframe
12 months
Management fees
€0
Media funded by
LeadPlay
  • $6.4M

    Attributed revenue

  • 7.2×

    Blended ROAS

  • €0

    Management, setup or retainer fees

The challenge

What made this hard

Average order values in the thousands mean small conversion-rate changes move revenue dramatically, and buyers research for weeks across Google, YouTube and Amazon before purchasing.

The approach

What LeadPlay did

  1. 01

    Full-funnel structure: non-brand search for discovery, YouTube and Amazon DSP video for consideration, retargeting for conversion.

  2. 02

    Amazon DSP audiences built from shopping signals (viewed, carted, competitor browsers) to re-engage high-intent shoppers on and off Amazon.

  3. 03

    Promotion-aware bidding synced to seasonal sales windows and new product launches.

The outcome

What the client gets

Predictable, profitable sales growth across DTC and Amazon, with BLUETTI paying a fixed amount per completed sale.

More results

Other brands on the same model.

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Retained installs delivered
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Below target CPI
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AliExpress

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Validated orders per month
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