The challenge
What made this hard
Enormous catalogue breadth with highly variable margins and buyer intent, plus strict quality requirements on order validation and fraud.
The approach
What LeadPlay did
- 01
Intent-tiered search structure separating wholesale, bulk and retail queries with tailored landing experiences.
- 02
Smart Shopping and Performance Max with feed rules that prioritise high-margin, high-availability inventory.
- 03
DV360 for international prospecting with language-specific creative and strict brand-safety controls.
The outcome
What the client gets
A risk-free growth channel where DHgate pays per validated order while LeadPlay funds the media and the work.